Wineenthusiast.com

Wineenthusiast.com

During my 5+ years as Sr. Director of Internet Operations for the Wine Enthusiast Companies I was responsible for the design, development and marketing integration of wineenthusiast.com while managing a small team of designers and programmers to support the site development as well as all online marketing initiatives.

Developed from the ground up, the wineenthusiast.com site was built with deep integration into their backend CRM and warehouse management systems as well as cutting edge features and functionality like custom wine cellar configurator's, early adopter web services integration amazon.com, and enhanced navigation via Endeca integration.

During my tenure, the site flourished and the percentage of overall sales attributed to the web channel grew by 41%

My Role:  asp, jScript, CSS, Design, Javascript, Html, SQL, Architecture, Strategy