Pairing With Purpose

The Stuart Weitzman 'How to Pair It' page was one of many dynamic flash experiences I developed for the luxury shoe retailer.

The interactive nature of the product presentation increases customer engagement, and the entire module is configurable via an easy to edit xml file for re-use.

High resolution product silhouettes are arranged in a magazine type layout, with corresponding pairing information displayed in a text pane. When the user rolls over a product image or description, the rest of the items are screened out to provide focus to the selected item. Users can navigate through different sets of product pairings based on themes.

The application supports keyboard navigation and items can be purchased directly from within the application via JavaScript overlays.

My Role:  Actionscript, Flash, Design Direction, Production Design