Stuart Weitzman Fall Boots

Stuart Weitzman Fall Boots

This fall/winter SW boots landing page was one of many dynamic flash experiences I developed for the luxury shoe retailer.

The interactive nature of the product presentation increases customer engagement, and the entire module is configurable via an easy to edit xml file for re-use. Shadows and even the item reflections are dynamically generated allowing the entire experience to be changed without editing code.

High impact product and campaign imagery is delivered in an interesting way. Stunning product images are flipped like a deck of virtual cards when clicked. The application supports keyboard navigation and items can be purchased directly from within the application via JavaScript overlays.

My Role:  Actionscript, Flash, Design Direction, Production Design