New York's Hotel Pennsylvania was looking for a complete overhaul of their current site that would add valuable content, impress visitors, show off the hotel and the city's amenities and increase online reservations.
As part of a small team I was tasked with finalizing the site architecture and navigation as well as putting final touches on the approved designs. I was then solely responsible for the coding and functionality of the entire site. Clean, semantic markup was used to ensure search engines could index with ease.
Advanced features like custom configurable flash modules, jQuery based reservation calendars, and integrated lightbox style photo galleries were added to enhance the user experience and encourage online reservations.