ConsumerReports.org asked me to create a microsite for their popular MoneyAdviser product. The site was to be a simple yet focused site that was highly optimized for SEO with strong calls to action and visual cues.
The microsite was built in record time using solid SEO techniques and strong marketing messages. The dynamic drop down navigation was custom built for the site and is fully indexable by the major search engines.
During it's time online, the site performed very well providing a lift in conversion rate when compared to the landing page alone.