Throughout the course of my relationship with Consumer Reports, I have designed and developed 100+ SEO optimized landing pages for them. I also manage changes on these pages including all analytics tracking tags, content and design changes.
Using industry best practices for semantic coding, unobtrusive scripting and SEO optimization, each page is tested against multiple versions and tracked using both the Omniture Test n' Target platform and Optimizely.
In addition to design & coding of the landing pages, I consult on testing strategy, setup and configuration.
By combining a solid testing strategy with effective multivariate designs, Consumer Reports consistently revises their offerings and increases conversion.